In order to distinguish itself against players like Netflix, the multinational has mobilized big names. A galaxy of stars were present for the occasion, including Steven Spielberg.
“ I am so grateful to be here today. This is my first time at Apple, you know, the place where imagination and technology join forces to change the world through sight, sound and touch “, Speilberg said.
Apple has also succeeded in bringing back Oprah Winfrey, the queen of talk shows. Oprah will produce two documentaries. “ We are search for common ground. We want to be listened to, but we must also listen, open, be open and contribute in order to harness our hopes and dreams and heal our divisions. That’s why I joined forces with Apple “, Winfrey said.